Sunday, July 13, 2014

Jalapeno Cheese Bread: Puffy vs Free-form...

and the difference is?

My demo yesterday was the store's lovingly made-from-scratch by our master baker jalapeno cheese bread.

Me to customer: 
 "Let me show you the different versions.  They both have the same exact ingredients and are the same weight.  Some have been baked in a round pan producing a puffier bread.  Others were baked free-form creating a slightly flatter, denser bread."
 Customer to me with a puzzled look on her face: 
 "Did you say puppy?"
Me:
"Huh?"
Customer with realization dawning on her face:
 "Oh, I thought you said "puppy" not "puffy."
Me in reply with complete sincerity:
 "Oh, heavens no.  We never use puppies in our baked goods - only kittens.  They tend to be softer." 
She bought it anyway.

The puffy loaf. Isn't this a work of art?




No comments: